The allusive character of an element composing a mark, like the descriptive or laudatory character of such an element, is capable of affecting its inherent distinctive character. The ability aimed at enabling the consumer to distinguish immediately and with certainty the goods and services covered by a mark, in so far as it contains that element, from the goods and services of other undertakings, is reduced in all the abovementioned situations (Curia Europa)
allusive character : carácter alusivo