the average consumer will more readily refer to the goods or services in question by quoting their name than by describing the figurative element of the trade mark (curia.europa.eu)
to quote: Citar. Repetir lo que alguien ha dicho o escrito. || Presupuestar, dar presupuesto.
quote: Cita. Un pasaje o frase de u nlibro, poema o obra de teatro. || Presupuesto.