"The goodwill expresses the value that a company can have beyond its assets, by way of a good reputation and a solid customer base"
"I paid him the meal as a gesture of goodwill"
Conciliation procedures require the goodwill of both parties
goodwill: fondo de comercio; reputación. Es un activo intangible formado por la reputación y las conexiones de una empresa con sus clientes || Buena voluntad