"The word element is written in lowercase after the initial letter"
"Uppercase and lowercase letters are differentiated"
The mark applied for is a figurative mark consisting of the word element ‘PAPAYALOCA’ in green standard uppercase typeface placed within a red circle
The word element ‘vital’ is in the upper part of the sign and appears in a large size, written in black letters, in italics, with a standard font, its first letter being upper case.
lowercase: minúscula
uppercase: mayúscula